Don't go broke buying bulk.
Many recipes call for fresh ingredients that typically only come in bulk amounts. We are forced to buy these ingredients, but can't fully use them before they go bad.
Let's show how HelloFresh's pre-portioned ingredients are putting an end to what we call Bandit Ingredients.
Role: Concept, print copy, scripts, production
:30 Radio - Lurking in the Fridge, Food Waste Runs Rampant
Series of :30 spots made for Spotify true crime channels.
Full Spread Print
These ingredients are stealing your money without you realizing it before it's too late. Thankfully, HelloFresh sends the perfect amount for each dish so you don't have to worry about money or food waste.
OOH
Banners placed in CTA cars to dramatize the affect of bandit ingredients and define what they are.
Digital
Creation of a microsite featuring HelloFresh’s most wanted bandit ingredients, and ways you can enjoy what’s left of them in your kitchen without waste.
Copy: Caidyn Hutchinson
Art: Macy Gonzalez
VO: Maryam Abdi
Student Work: book180
